About Queen of Africa
Queen of Africa is a family-run business founded by Ronelle Joubert, built on a passion for beauty, authenticity, and meaningful living.
At its heart, Queen of Africa is about more than products, it is about intention. Every item in our collection is chosen with care, guided by a commitment to purity, quality, and timeless appeal.
We work with trusted suppliers and specialised farms across the globe to source only the finest natural ingredients. Our formulations are free from gluten and undergo rigorous laboratory testing to ensure safety and effectiveness for all skin types. The result is a range of products that are gentle, luxurious, and deeply nourishing.
But beyond what we offer, it’s who we are that defines us. As a family business, we value connection, trust, and inclusivity. Our team reflects a shared love for beauty in all its forms, bringing together different perspectives, stories, and experiences to create something truly special.
Queen of Africa is not just a boutique. It is a space where heritage meets modern elegance, and where every customer is invited to feel part of the story.
Meet the Team
Ronelle Joubert
Co-Owner
Rhinehardt Joubert
Co-Owner
Maxine Smith
Marketing
Stacey Aventura
Queen of Africa Langebaan
Kathleen Warden
Manager & Sales for Queen of Africa Dullstroom
Tersia Smit
Interim